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The Final Countdown!
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LOCATION
WHAT WILL GO DOWN
DAY 1
8:30AM
Breakfast and sign in
9:30AM
Opening Remarks
"The B2B Comeback"
Rodrigo Gutierrez | Founder, Corialent
9:45AM
Keynote
"B2Beast: Analyzing the Best in the Biz"
Sally Tenley | Coordinator, The Business Awards
10:15AM
Fireside Chat
"Ten Commandments of Consumer Marketing"
An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.
10:45AM
Networking break
Make friends. Have ideas. Finally use those fresh new business cards.
11:00AM
Panel: Ask the ClientÂ
5 marketing managers from the world’s biggest B2B brands are available to answer your questions.
11:45AM
Panel: How Did They Do It?
In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.
